‘Finally Found You’ is an eccentric take on a love song, this city slick video presents Rychus’ innovative approach to Afrocentric music. Featuring the undoubted talent of J. Williams, the fusion of urban and city visuals with the African sounds, is a recipe for success.
“We wanted to tell not just a story but your story. The everyday person that finally meets someone they want to spend the rest of their life with. It’s hard to avoid clichés with this but I think we made it work”. Aron Gala (Creative Director). The green locations with the Chelsea-esque inserts successfully veer away from the expected. The video is later contrasted with much brighter and urban themes and colours.